Ipsos AdWatch
Media Monitoring Portal

Track advertising spend across TV, radio, and print in real time. Compare brands, monitor competitors, and export client-ready reports — all from one portal.

Media monitoring
powered by Ipsos

  • Ad Expenditure Data

    Real-time spend data across TV, Radio, and Print media channels.

  • Clip Playback

    Review and verify ad spots with built-in audio and video playback.

  • Reports & Exports

    Generate branded reports and export data in Excel or PDF.

Ipsos Media Monitoring — East & West Africa

Your Advertising Intelligence, All in One Place

Track ad expenditure, verify broadcast proof, and analyse competitor media strategies across TV, Radio, and Print.

Our Solutions

Comprehensive Media Intelligence

Everything you need to monitor, verify, and analyse your brand's presence across all media channels.

AdWatch

Ad Tracking

Full ad flighting facts with brand reports that give you broadcast proof of all your booked ad content and validate your advertising expenditure.

AdSpend

Ad Expenditure

Keep abreast of all industry and competitor advertising spend with Share of Voice and Competitor Review reports — gain insights into media strategies.

EdWatch

Editorial Monitoring

Your PR partner: monitor own, industry, and regulatory PR coverage across all media daily with summarised alerts and an online searchable database.

Audience

Audience Measurement

Detailed media profiles and target audience preferences to inform media buying strategies and evaluate media plans for maximum impact.

Social

Social Listening

Track online conversations and review sentiment for brands, competitors, and partners across the web — blogs, social networks, and more.

MCA

Content Analysis

Powerful PR research and strategic analysis to assess media's portrayal of your organisation — periodical analysis of facets you want to measure.

About AdWatch

Tracking Kenya's Advertising Landscape Since 1990

AdWatch is a comprehensive database of all Kenyan broadcast and print advertisements — tracked, categorised, and made searchable across TV, Radio, Newspapers, and Digital channels. Your message is getting out. We help you understand how it's getting through.

35+
Years of data
50+
Media stations tracked
5
African markets
Ipsos AdWatch Online Advertising & PR
Reporting System

Kenya • Uganda • Tanzania
Ghana • Ethiopia